Social Media · Content Strategy, Creation & Postproduction · Ads
2026, continuing
Fitcom
Social media marketing and content production for a Swiss fitness equipment company.
Client
Fitcom AG
scope
Social Media · Content Strategy, Creation & Postproduction · Ads
year
2026, continuing
duration
January 2026 - Ongoing
Overview
The brief.
Fitcom is a Swiss fitness equipment company offering professional training solutions for gyms, performance facilities and private customers. My work combines social media marketing, content strategy and hands-on production - from developing concepts and campaigns to photography, video and platform-specific content including the postproduction.
The Challenge
Growth.
Fitness equipment is highly functional, but communicating its value through social media requires more than traditional product presentation. The challenge is to make technical products engaging, understandable and visually relevant while supporting brand awareness and commercial goals.
the solution
Consistency.
The content strategy combines product education, entertaining social formats, professional photography and video, behind-the-scenes storytelling and real-world applications. Content is adapted to different platforms and audiences while maintaining a clear brand identity and making complex fitness equipment easy to understand.
